• Requests - the Ad-requests. How many times our JS tag was loaded by your visitors. Usually correlates with your traffic.
  • Impressions - how many times an Ad was shown.
  • Fill Rate - Impressions per placements. It should gradually increase during 1-6 weeks.
  • Gross Revenue - total earnings per period.
  • Net Revenue - net earnings per period (after expenses).
  • Gross and Net CPM - approximate/estimated earnings per 1000 impressions.
  • Revenue Share - 70% - your revenue, 30% - our revenue.